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SMBMSP #94 Driving B2B Results Through Organic, Paid, & Employee Advocacy

October 28, 2016 @ 8:00 am - 10:00 am

With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.

In this session you will learn:

  • Techniques to find your target audience
  • How to drive results with a scrappy budget
  • How to effectively launch an employee advocacy program to drive additional site traffic and awareness
  • When to ask for a budget increase based off clear data

Featured Speaker

Ryan PeñaRyan Peña (@iRyanPena)
Social Media Manager, MentorMate

Ryan is a Social Media Manager with over 6 years of experience in the field. He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one short year, launching employee advocacy programs, and recently launching a social media presence for a complex software solutions company.

Social Media is not only Ryan’s career but also a passion and he truly enjoys helping people connect with each other. He’s spoken at several global social media conferences, MC’d a conference in NYC, and drinks coffee like nobody’s business. If you’re looking to bring social back to social media, talk to Ryan.

Annual & In-kind Sponsors





October 28, 2016
8:00 am - 10:00 am
Event Category:


514 Studios
514 North 3rd Street
Minneapolis, MN 55401 United States